I have a proven track record of delivering business results through compelling storytelling and creative optimization for global brands and markets. These are some examples:
Scream For Ice Cream
We placed McDonald's McTouch kiosks outdoors, offering free McFlurries to customers who screamed loud enough—perfect for hot, irritable Israeli summers. The campaign went viral nationwide, boosted ice cream sales, gained millions of views, and spawned a five-year video series.
The Jersey Index
Teperberg: Aging proudly
For Teperberg winery's 150th anniversary, we tackled workplace ageism in Israel by drawing a parallel: like fine wine, people get better with age. We leveraged our heritage to promote hiring experienced workers over 40.
The Wine Breathalyzer
During Passover, when wine drinking leads to 67% more DUI accidents, we worked with family winery Teperberg to create the Life Cap - a dual-purpose wine stopper that preserves wine and acts as a breathalyzer, helping families celebrate safely.
Hijack The Elections
For the 2019 Young Lions competition, we hijacked election messaging to expose politicians' hypocrisy on LGBT rights, earning second place.