I have a proven track record of delivering business results through compelling storytelling and creative optimization for global brands and markets. These are some examples:
How to trade in 30 sec
eToro's best-performing video in 2022 and 2023 across SEM channels (YT & UAC). This creative lowered the cost/install in the UAC channel to $5.7, and together with another video we created in the same structure, was responsible for 82% of the video FTDs. This creative is being used to this day and still performs well.
Crypto is revolutionizing gaming
AI-generated video promoting altcoin trading on eToro, designed for SEM and paid social campaigns to highlight our diverse cryptocurrency offerings and attract coin-specific searchers.
Don't just use AI
Invest in AI
Following huge engagement around generative AI, we directed users to invest in the companies creating their favorite AI tools. The campaign's success - driving 30% of our FTDs on YouTube in three weeks - led to expanded social media presence.
Crypto The eToro Way
A crypto UAC video
Case Study:
Hacking Spotify
(Zero Commission/ Zero Commercials)
eToro struck a massive media deal with Spotify. The brief was to promote zero-commission stocks. We found a cool way to do that and bring new users to our platform.
3 Steps to
making a trade
Our debut trading tools campaign combined brand and performance marketing, with its SEM video achieving a CPA 50% lower than our other videos and driving 31% of Q4 2023 FTDs
Bear & Honey
We turned bear market challenges into opportunity by featuring traders beating market downturns through our copy trading platform. Under strict regulatory guidelines, we created successful video and banner campaigns.