I have a proven track record of delivering business results through compelling storytelling and creative optimization for global brands and markets. These are some examples:
Ownership Is For Everyone
We partnered with the Wallabies rugby team to position eToro Australia as a leading multi-asset platform with fractional trading. The 360 campaign, featuring the first TV appearance of an NFT, achieved 67% brand lift.
Flying Your Way
(Super Bowl ad)
We were tasked with announcing eToro's arrival in the US on the world's biggest advertising stage, promoting our social investing feature. After many twists and turns, we landed on this creative.
McDonald's & Cal collaboration
Leumi Goodies
Back to the 90s with McDonald's
To launch McDonald's Israel's delivery revival, we featured '90s icon Dudi Balsar making real deliveries with retro items. The campaign generated such high demand that McDonald's temporarily suspended the service.
Don't Get Clipped
We leveraged Australians' frustration with widespread commission fees ("getting clipped") in a nationwide TV and OOH campaign with the Wallabies, promoting our zero-commission offering for Australian shares.
Surprisingly Deutsch
To counter our perception as a foreign crypto platform in Germany, we're launching a nationwide repositioning campaign next month, informed by CRU agency's local market insights.
Watch The Market Moves
We collaborated with the leading AI production company, The Dor Brothers, to create this ad for the US market, promoting eToro's social trading feature.
Time IS Money
What if I told you that you've been looking at the famous cliché 'Time is money' all wrong?
Tame Even
The Wildest Bulls
Success Is Powered
By The Crowd
We created localized campaigns featuring stars from our sponsored football clubs - including Arsenal, Vitesse, Slavia Praha, Lechia Gdańsk, and CFR Cluj - to connect with European football fans.
Once Hapoel
Always Hapoel
I directed this campaign celebrating Hapoel Petah Tikva's promotion to the Israeli Premier League after 8 years, unveiling their new season kit which drove record jersey sales.
The HPT Show
To announce the launch of the retro kit, a tribute to the glorious title days back in the '60s, we went full retro. I directed this video.
Hapoel Is Always With You
For the 24/25 season kit launch and Mivne Group sponsorship, we shifted to humor, letting fans live out their football dreams as both club owners and kit designers. I directed this video.